u/CityPatient338

I was wondering, how do people afford to pay £289 for a David Lloyds membership? I'm sure not everyone is paying the full price, if you do it with a partner it is a bit cheaper, but is there anything else that helps get the price down? I know there are tiered membership and not all branches are the same, but sometimes you see people in those gyms that wouldn't be able to afford the full price.