Your CRM is a graveyard of context nobody updates.
Ours had deals marked in progress from seven months ago. Notes that stopped mid-sentence. A pipeline that looked healthy until you clicked into anything.
Nobody was lying. Everyone was just too busy doing the actual work to document the actual work.
So the context lived in people's heads. Which is fine until someone leaves, or you need to hand off an account, or you're trying to remember why a deal went cold three quarters ago.
A CRM nobody updates isn't a CRM. It's a very expensive reminder that you meant to be more organized.
How alive is yours actually?