How do we find CPAs that need/want bookkeeping partnership?
I am a part of an outsourced bookkeeping company which is a 4 person operation. We were doing mostly US GAAP accounting for large SaaS companies, but recently we decided to change our practice and do bookkeeping for small business and do more collaborations with CPAs. It has been a headscratcher on how to approach the change in business because so far our network consists of people in the mid to large businesses, and not small business.
So we are struggling to decide what is the best approach to seek out CPAs that would want and need to have outsourced bookkeepers for their tax clients. (We are also wondering how to find small businesses in the USA in need of bookkeeping since we are remote and overseas, but that's another conversation and strategy, I guess).
We have been trying through a cold email reach out using CPA directories for a month, and I realize it is still early to tell if there will be a feedback. But, we are wondering if it is time to change the strategy.
Does anyone have an advice on the best approach? Has anyone been through this situation? Thank you!