u/CodexMuse

▲ 241 r/fragrance

House of Creed announces the passing of Olivier Creed

Olivier Creed, sixth-generation descendant of James Henry Creed and guardian of The House of Creed's extraordinary heritage has passed away.

In the statement released by The House of Creed, Olivier, described as a visionary creator, devoted his life to perpetuating and reinventing the art of Haute Perfumery.

“Guided by an unwavering pursuit of excellence, he travelled the world in search of the finest raw materials, forging enduring relationships with trusted producers and shaping the House's distinctive Art of Millésime.

Under his creative direction, some of Creed's most iconic fragrances were created, each reflecting his singular talent, curiosity, and uncompromising standards.

His legacy lives on in every Creed fragrance-timeless expressions of elegance that will continue to inspire generations to come.
Our thoughts are with his family, loved ones, and all those whose lives he touched.”

RIP.

reddit.com
u/CodexMuse — 1 day ago