franchise under 100k that is not food or retail, what holdup in downturn?
most of what i am seeing under $100k is food, and equipment costs for food concepts usually push you well past headline number anyway. or it is retail, which means taking on lease and kind of defeats point of staying under six figures.
what i am filtering for is home service, no storefront, territory model, and demand that does not disappear when money gets tight. that last part is where most of options fall apart. everyone calls their concept recession resistant, but then actual service turns out to be discretionary. exterior cleaning, lawn work, things people tend to cut first. categories that seem to hold up are ones tied to code requirement or genuine risk. has anyone here actually closed on something in this range where demand was need driven in practice, not just in pitch?