I genuinely miss when simple developer tools were actually simple
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Spent part of yesterday trying to set up transactional emails for a side project and somehow turned a “30 minute task” into half a day of comparing providers and digging through dashboards/docs.
Maybe I’ve just become impatient, but some platforms feel insanely overengineered now for basic startup use cases.
I ended up testing SendGrid, Resend, Postmark, and Bavimail during the process.
The funny part is the provider I expected least from was probably the easiest to get running. Bavimail felt surprisingly lightweight compared to some of the older platforms where every page leads to another settings page.
Still not making any big claims about deliverability or scale because I haven’t used it long enough yet, but the onboarding experience alone honestly stood out to me.
At this point I think I care more about:
“can I get this working quickly without frustration?”
than feature checklists.
Curious whether other indie founders/devs here optimize more for simplicity now or still prefer the more established enterprise-style providers.