Is publishing content more frequently always better for SEO?
He believes we should be publishing one article every day — around 5 articles per week. We ended up having a pretty intense argument and neither of us could convince the other, so now I’m curious what other people think about content publishing frequency.
Personally, I don’t think publishing more articles automatically helps. I think it’s usually better to focus on quality and publish maybe 2–3 solid articles per week.
If a website updates too frequently, Google may not even crawl everything efficiently (since crawl budget is limited for each site). And if Google sees the overall content quality as mediocre, constantly pushing more articles could actually hurt the site instead of helping it.
Also, with AI-generated content becoming more common, I feel like Google’s standards for “good content” are getting higher. Content that might have been considered “pretty good” a few years ago may now just be seen as average. That means writing genuinely valuable articles takes more time, research, and effort than before.
What do you guys think?