My biggest hurdle when working with Healthcare providers on video productions.
We do a lot of doc-style video productions for healthcare and healthcare adjacent industries.
The biggest hurdle i'm finding over and over when working with founders during an interview is getting them to understand how to talk about emotional impact.
I had this one guy who created something like a injectable gel that help regrow tendons. He could speak on the technical specs and science for hours... which is great. BUT the video is for future patients... not people who understand all the jargon.
I asked him to speak about the emotional impact their technology; it's almost something he didn't understand.
Incredibly bright healthcare entrepreneur... but blind to the feelings he's producing in his clients/ patients.
How do you communicate this to your interview subjects?