[Academic] Do you trust influencers when they promote products? (18–27)
Hi everyone!
I’m a university student conducting dissertation research on influencer authenticity, consumer trust, and purchase intentions among Gen Z consumers in the UK.
If you are aged 18–27, use social media and live in the UK, I’d really appreciate your participation.
The survey is anonymous and takes under 3 minutes to complete.
I’m also happy to complete your surveys in return :)