Is retargeting still worth it in 2026?
Ever-evolving ad algorithms, privacy regulations, and tracking limitations… what’s your take on retargeting? Dead or still worth it?
u/CrypticNinjaH — 2 days ago
Ever-evolving ad algorithms, privacy regulations, and tracking limitations… what’s your take on retargeting? Dead or still worth it?
Setup: React SPA with cross-domain (app.mysite.com to checkout.mysite.com), server GTM forwarding to GA4. session_unified=1 causes 20% signal loss on cross-domain—UTMs/gclids disappear after forwarding. Considering custom client in server GTM or session_id tweaks. Preview shows session_id resets. Advanced consent mode enabled.
Any solutions?