u/CuriousSkepticalGuy

Companies make partnerships with popular brands to promote their latest products. This comes in the form of costumized popcorn buckets, posters, promotions, etc. A pretty common trend that spans decades.

These brand deals are not guaranteed to generate profit for either party. The only value generated from these collaborations is exposure. But the expert over here is trying to convince others that this is enough to make movie companies break even, all to create the illusion of success for a movie that's expected to flop.