What's the best way to use LinkedIn for B2B leads without sounding salesy?
I'm trying to get B2B leads through LinkedIn, but I'm stuck.
I run a small corporate travel business, and the people I need to reach are founders, office managers, HR teams, and finance folks. Every message I write sounds like a pitch I would ignore myself.
Posting feels too slow, cold messages feel annoying, and commenting feels like I am hoping if someone notices.
Not sure what the right approach is anymore. What would you do to get B2B leads without sounding desperate or salesy?