How do big tech companies actually keep product launches from leaking?
I want to know how do big companies like Apple or any large tech company actually manage confidential launches. By the time a product is announced you've got engineering/product marketing/PR/legal etc. it feels like thousands of people have worked on the project.
I know NDAs and limiting access are standard but it seems like the biggest risk is still people. One agency partner gets phished or one product manager shares something in the wrong place or even one fake executive call slips through and suddenly the entire launch is all over the internet.
A friend of mine works on launches for a pretty big tech company, and we got talking about how much goes into keeping everything under wraps. He mentioned things like access being split across different teams, fake project names, using Kibu for communications and and even planting decoy leaks to throw people off the scent.
It made me realize there's probably a lot more going on behind the scenes than just NDAs and telling people not to leak stuff. Is that becoming pretty common now or do most companies still rely mostly on compartmentalizing information and trusting the people involved?