What causes a lead form to fill up with people who never wanted the service?
I handle marketing for a handful of small service businesses. One client's form went from about ten leads a month to forty after I rewrote the landing page, and the client says almost none of them are worth calling back. I haven't touched targeting or budget since, only the page copy and the form fields.
For the people who've untangled this before, what turned out to be the part of the page causing it?