u/Dear-Chocolate6584

I’m getting ready to open my first franchise in the health and wellness space, and I keep hearing that I need to hire a digital marketing agency to run paid ads and get my location in front of people locally.

I’m trying to be really intentional with my budget, especially during the early stages, and I don’t want to add a monthly expense with no return.

How necessary has it actually been for you to have an agency managing your paid ads and digital marketing?

Did you start out managing your own marketing and ads, use the resources provided by the franchisor, or hire an agency from the beginning?

Anything helps!!