Do you ever feel like you're creating content for the algorithm instead of actual people?
I've been managing social media for a while now and now it feels like every platform wants something completely different.
One week it's short videos then it's carousels then someone says posting less gets better reach every time I think I've figured something out it feels like the rules change again.
The other night I was scrolling on my phone looking at accounts in my niche and I noticed the posts I actually stopped to read weren't the ones that looked the most polished they were the ones that felt like someone was sharing a real opinion or experience instead of trying to game the algorithm. It made me wonder if I've been spending too much time chasing what I think the platform wants instead of making content that people would care about even if there wasn't an algorithm involved.
Has anyone else started shifting back toward that mindset or is it just me?