Spent 4 hrs planning a client's business trip & then they booked the exact same itinerary with another agency
A potential client reached out to me with a complicated trip for their leadership team. It was 5 people, multiple cities and a conference in the middle. I spent around 3-4 hours working on it, finding better flight routes, improving the schedule and making sure that they were not wasting half the trip in transit.
I sent them the full plan, ready to book. They replied saying, “This is exactly what we needed” and then they stopped responding.
A week later, I found out that they booked the same itinerary with another agency since it was about $20 cheaper per person. Honestly, I know this is partly my fault as I shared the full plan before anything was confirmed because I thought it would build trust.
For other travel agents, how do you handle this?
Do you charge a planning fee upfront, only share a rough outline first or just accept that some clients will do this?