Built a B2B Trust Center for SOC2 — almost a year in, still zero POC. Need advice.
Quick story: my buddy is a SOC2 consultant. One day he goes “hey, what if I sell a Trust Center CRM to my clients?” Cool idea. I build the whole thing. It works. It’s clean. I’m proud.
Then comes the fun part: actually selling it.
Turns out B2B is a sport where you do a great demo, everyone nods, says “wow super interesting, let’s stay in touch”… and then disappears into a black hole somewhere between their inbox and the next quarter. We can’t even get people to test it for free. FREE. I’m basically out here giving away SOC2 candy and nobody wants the candy.
Almost a year now. Not a single POC. Not one. I checked twice.
So if you’ve been through this swamp — how did you crawl out? And if you’re currently stuck in it like me, come say hi in the comments, at least we can suffer together 🫂