
Snapchat does have great earning model
Thinking about it, I realize how brilliant Snapchat’s business model is. The application recognizes how addictive the game of streaks can be to its user base.
I know some people who do not talk much but still share pictures on walls just to keep streaks running for over 500 days. Since people develop an emotional connection with their streaks, they do not mind spending money to restore their streaks and subscribe to Snapchat+ and Snapchat themes.
Interestingly, for many users, these do not appear to be actual purchases since they see it as simply maintaining their online presence.
While social media applications have always aimed at high engagement, Snapchat found a way to monetize user behavior by creating a direct revenue stream out of it.