u/Diligent_Captain5615

Currently testing a Prescription Assistance / Healthcare lead-gen offer on Dsiplay traffic in the US market. The funnel is basically a “Check if you qualify” type LP for reducing prescription medication costs.

Wanted to ask:

• Which traffic format performs best for these kinds of offers? Push, Native, or POP?
• What CPC range usually works for testing?
• Do advertorial/prelanders improve conversion rates here?
• Any recommended targeting strategy for age/device/state?
• Is mobile traffic better than desktop for healthcare lead gen?
• What KPIs do you usually optimize first , CTR, LP CTR, or lead quality?

Would appreciate any real experiences or scaling tips