had a call last week where someone casually said they found us through ChatGPT, not Google. wasn’t even something we were tracking, so it caught me off guard. we’ve been pretty SEO-focused for years. content, rankings, all that. never really thought about how our stuff shows up inside AI answers.
now i’m second guessing things a bit. like… do we actually need to start thinking about AI search optimization seriously, or is this still too early? i tried rewriting part of one page to be more direct, like answering the question upfront instead of building up to it, but it just felt off. not sure if that’s the right approach or just guessing.
is anyone here doing anything intentional around this? or just sticking with SEO until there’s more signal?