
My landing page wasn't converting. So I redesigned it around actual user pain points.
I'm building Woodwind, a platform that helps you build guerrilla projects that get you hired.
- The problem: entry-level jobs want people who already have experience.
- The solution: Don't ask for permission, just start building.
We've all heard stories about job applicants taking their fate into their own hands and trying unique methods of reaching out to companies to try to get hired. Woodwind helps you do exactly this: build projects for companies that no one asked for to make your resume stand out.
Example: Microsoft hires designer who presented bold revamp of the company’s brand
My old landing page was generic, and users were leaving before they even knew what the product was. I decided to completely overhaul the framing to make it crystal clear what problems were that Woodwind solves.
I identified 3 major pain points that informed my website redesign:
- The experience trap: job applicants are sick of seeing "entry-level" job postings that actually require 1-3 years experience
- Ghosting: Applicants are fed up with getting ghosted by recruiters after submitting hundreds of applications
- AI fatigue: People are sick of hearing about AI; Lead with the solution, not the technology
Before: Generic, boring, technical descriptions.
Side projects that get your hired.
Woodwind is a project-based learning platform that helps you solve real problems using AI. Pick a career pathway, ship side projects that build the right skills, and walk away with a professional portfolio that writes itself.
After: Targeting real user pain points and leaning into the rebellious voice that resonates with young job-seekers fed up with the application process.
Guerrilla projects that get you hired.
3 years of experience for an "entry-level" job? F*ck that.
Pick a real idea, build it on your own, and add project experience to your resume. No job required.
Check out my refreshed landing page and let me know what you think: https://woodwind.io