Question about priors in an investment model
I’m building a small model where the output is not a price target, but probability for few stats:
undervalued
fair value
overvalued
I am stuck on how to set the prior.
My first idea was to take historical companies which are somewhat comparable and estimate the prior from that. But I feel this can create selection bias because deciding what is “comparable” itself can change the result.
So would it be better to:
start with a broad base rate and let the features update it, or
make the prior from a matched universe based on sector, size, valuation etc?
I’m still learning this stuff, so maybe I am thinking about the problem wrong.
How would you approach this?