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CheerPhi Incorporated is an existing cheerleading, events, and media company building a Black culture-centered and HBCU-inspired lane in the cheerleading industry.
The opportunity we see is clear. Varsity Brands proved that cheerleading is not just a sport — it can become a massive business built around camps, competitions, uniforms, apparel, training, events, school spirit, and athlete development. Varsity grew into a multi-billion-dollar company by building infrastructure around cheerleading.
CheerPhi believes there is still a major underserved market within that same industry: a culturally rooted cheer platform built around Black culture, HBCU energy, rhythm, performance, school spirit, community, and media.
We are not trying to copy Varsity. We are building the lane they have not fully captured.
CheerPhi already has traction. We have traveled to multiple schools during the summer and throughout different seasons, working with colleges and high schools to train cheerleaders and support cheer programs. We also have a growing presence through CheerPhi Incorporated on Facebook and CheerPhi on Instagram and TikTok.
We have also had serious major-event interest, including nearly receiving a contract to help organize cheerleaders for FIFA-related events in Atlanta. That opportunity showed us that CheerPhi has potential beyond local training. It can become a cheerleading company, event platform, performance brand, and media company.
Our goal is not just to enter competitions. Our goal is to create the platform.
With funding, CheerPhi plans to host its own cheer competitions, camps, clinics, showcases, school events, media content, athlete features, and cultural cheer experiences. We want to create opportunities for athletes while building a recognizable brand around an underserved side of cheerleading.
Funding would help us cover venues, event production, marketing, uniforms, media production, equipment, insurance, staff, coaching, travel, and operations.
We are looking for investors, sponsors, and strategic partners who understand the potential of youth sports, HBCU culture, Black excellence, live events, media, and community-based brand building.
Varsity proved how big cheerleading can become as a business. CheerPhi has the potential to become the culturally driven, Black culture-centered cheer, events, and media platform for the next generation.
CheerPhi Incorporated is an existing cheerleading, events, and media company building a Black culture-centered and HBCU-inspired lane in the cheerleading industry.
The opportunity we see is clear. Varsity Brands proved that cheerleading is not just a sport — it can become a massive business built around camps, competitions, uniforms, apparel, training, events, school spirit, and athlete development. Varsity grew into a multi-billion-dollar company by building infrastructure around cheerleading.
CheerPhi believes there is still a major underserved market within that same industry: a culturally rooted cheer platform built around Black culture, HBCU energy, rhythm, performance, school spirit, community, and media.
We are not trying to copy Varsity. We are building the lane they have not fully captured.
CheerPhi already has traction. We have traveled to multiple schools during the summer and throughout different seasons, working with colleges and high schools to train cheerleaders and support cheer programs. We also have a growing presence through CheerPhi Incorporated on Facebook and CheerPhi on Instagram and TikTok.
We have also had serious major-event interest, including nearly receiving a contract to help organize cheerleaders for FIFA-related events in Atlanta. That opportunity showed us that CheerPhi has potential beyond local training. It can become a cheerleading company, event platform, performance brand, and media company.
Our goal is not just to enter competitions. Our goal is to create the platform.
With funding, CheerPhi plans to host its own cheer competitions, camps, clinics, showcases, school events, media content, athlete features, and cultural cheer experiences. We want to create opportunities for athletes while building a recognizable brand around an underserved side of cheerleading.
Funding would help us cover venues, event production, marketing, uniforms, media production, equipment, insurance, staff, coaching, travel, and operations.
We are looking for investors, sponsors, and strategic partners who understand the potential of youth sports, HBCU culture, Black excellence, live events, media, and community-based brand building.
Varsity proved how big cheerleading can become as a business. CheerPhi has the potential to become the culturally driven, Black culture-centered cheer, events, and media platform for the next generation.
CheerPhi Incorporated is an existing cheerleading, events, and media company building a Black culture-centered and HBCU-inspired lane in the cheerleading industry.
The opportunity we see is clear. Varsity Brands proved that cheerleading is not just a sport — it can become a massive business built around camps, competitions, uniforms, apparel, training, events, school spirit, and athlete development. Varsity grew into a multi-billion-dollar company by building infrastructure around cheerleading.
CheerPhi believes there is still a major underserved market within that same industry: a culturally rooted cheer platform built around Black culture, HBCU energy, rhythm, performance, school spirit, community, and media.
We are not trying to copy Varsity. We are building the lane they have not fully captured.
CheerPhi already has traction. We have traveled to multiple schools during the summer and throughout different seasons, working with colleges and high schools to train cheerleaders and support cheer programs. We also have a growing presence through CheerPhi Incorporated on Facebook and CheerPhi on Instagram and TikTok.
We have also had serious major-event interest, including nearly receiving a contract to help organize cheerleaders for FIFA-related events in Atlanta. That opportunity showed us that CheerPhi has potential beyond local training. It can become a cheerleading company, event platform, performance brand, and media company.
Our goal is not just to enter competitions. Our goal is to create the platform.
With funding, CheerPhi plans to host its own cheer competitions, camps, clinics, showcases, school events, media content, athlete features, and cultural cheer experiences. We want to create opportunities for athletes while building a recognizable brand around an underserved side of cheerleading.
Funding would help us cover venues, event production, marketing, uniforms, media production, equipment, insurance, staff, coaching, travel, and operations.
We are looking for investors, sponsors, and strategic partners who understand the potential of youth sports, HBCU culture, Black excellence, live events, media, and community-based brand building.
Varsity proved how big cheerleading can become as a business. CheerPhi has the potential to become the culturally driven, Black culture-centered cheer, events, and media platform for the next generation.
CheerPhi has the potential to become much bigger than a local cheer company. We are building a cultural cheer brand, event platform, training company, performance movement, and media company.
Through our competitions, camps, clinics, showcases, school visits, athlete stories, behind-the-scenes content, performances, and social media presence, CheerPhi is positioned to create original media around an underserved side of cheerleading.
We believe the HBCU-inspired and Black culture-centered cheer space has major storytelling potential. With the right funding, we can produce content that highlights athletes, schools, teams, competitions, culture, and community while growing CheerPhi into both a live-event brand and a media brand.
We have received serious interest for major event opportunities as well, including nearly being awarded a contract to help organize cheerleaders for FIFA-related events in Atlanta. That opportunity showed us that CheerPhi has the potential to become much bigger than a local cheer company. It can grow into a cultural cheer brand, event platform, training company, performance movement, and media company.
CheerPhi has the potential to become much bigger than a local cheer company. We are building a cultural cheer brand, event platform, training company, performance movement, and media company.
Through our competitions, camps, clinics, showcases, school visits, athlete stories, behind-the-scenes content, performances, and social media presence, CheerPhi is positioned to create original media around an underserved side of cheerleading.
We believe the HBCU-inspired and Black culture-centered cheer space has major storytelling potential. With the right funding, we can produce content that highlights athletes, schools, teams, competitions, culture, and community while growing CheerPhi into both a live-event brand and a media brand.
We have received serious interest for major event opportunities as well, including nearly being awarded a contract to help organize cheerleaders for FIFA-related events in Atlanta. That opportunity showed us that CheerPhi has the potential to become much bigger than a local cheer company. It can grow into a cultural cheer brand, event platform, training company, performance movement, and media company.