

Spinny is sponsoring India series now?? When did that happen
I am not really a cricket fan anymore. The 2022 FIFA World Cup pulled me into football, and now I'm the guy watching live matches at 3 AM. Rohit and Kohli retiring from T20s and Tests didn't help either, though I'll admit the poster of Rohit pulling his CEAT bat to send one over the boundary is still up on my bedroom wall.
I still follow Cricbuzz on Instagram out of habit, which is how I noticed Spinny sponsoring the recent India vs Ireland series. And that is why i am posting, because this is now the third time this brand has crossed my radar:
- First on India's Got Latent S1
- Then Sachin Tendulkar as their brand ambassador
- Now a title sponsorship for an India series
I dug around a bit and found out they're among the top used-car companies in India per Persistence Market Research. I already knew about Cars24 and Maruti True Value, but Spinny wasn't on my radar until my ex-love for cricket accidentally introduced me to them.
I'm not here to promote them, I genuinely gain nothing from this. I'm just curious:
For current cricket lovers, i have some questions -
how did they get to India-series-sponsor money this fast, and is cricket sponsorship actually working for used-car brands, or are we watching another Byju's-style overspend in slow motion?