Validating a product in agritech
Hi all,
I'm working on an agritech product (predictive models for dairy farms) and we're in the field-validation phase (TRL 5). I'd love to hear from anyone who's validated an agritech product in the real world: IoT sensors, algorithms, predictive models, anything where you had to prove it works on an actual farm, not just in a test set.
A few things I'm trying to understand from people who've been through it:
- How long did validation actually take you? From "we think the model works" to "we can confidently say it works in the field." Months? A full season? Longer?
- Who ran it? Was it a dedicated person/role (field validation, agronomist, data scientist on-site), or did it fall on the founders? Did you hire specifically for this?
- How does field validation usually work in practice? This is the one I'm most stuck on: does it always require a farmer who actively cooperates and reports back? In our case, farmers rarely respond to or act on our alerts, so closing the feedback loop is hard. Did you find ways to get ground-truth data that don't depend on the end user reporting back, existing records, third-party data, on-site observation, etc.?
Trying to get a realistic picture of what "good" looks like here, because right now the uncertainty around validation is making everything downstream (timelines, GTM) hard to plan.
Any war stories, timelines, or approaches welcome, even a one-liner helps. Thanks!