We gave it a shot because the idea of offering store credit instead of straight discounts seemed cleaner and more on-brand. I will say the setup is pretty smooth and the experience on the customer side looks nice, it integrates well and doesn’t feel clunky like some other apps.
But the downside for us is it still ends up hitting margins in a pretty direct way. You’re basically pre-committing future revenue as credit, and over time it started to feel like we were just shifting discounts around instead of creating new behavior. It didn’t really drive more repeat purchases, just changed how people redeemed value.
We also noticed customers treat it pretty similarly to a discount anyway, so it didn’t feel as differentiated as we hoped. In the end it wasn’t really worth it for us given the cost and impact. Has anyone else had a better experience with it or found something that works better?