Are we underestimating interaction design in AI SaaS?
I’m starting to think that for this generation of SaaS and AI products, a huge part of the work is not just building features, but designing the interaction.
The product still needs to be faster, easier, and more useful. But I think the way users interact with it matters more than most builders admit.
A lot of productivity tools solve similar problems in similar ways. When the functional gap is small, the emotional difference becomes bigger: does the product feel calm, obvious, fast, satisfying, and respectful of the user’s attention?
The strongest pull in building a product should come from the user. What is their real problem? What do they actually need? What is the shortest path to solving it?
AI can help generate the menu, but it cannot automatically create the whole restaurant experience. The service, the pacing, the taste, the texture, and the small details still need thoughtful people behind them.
I’m trying to remind myself not to confuse “more features” with “better product.”
For other SaaS builders here: where do you think the real product value is shifting now — features, workflow, interaction, distribution, or something else?