Has anyone else noticed how inconsistent AI recommendations can be?
I’ve been comparing answers across ChatGPT, Claude, and Perplexity recently whenever I look up software recommendations or niche tools, and the differences are honestly pretty strange. Some companies appear in almost every response while others are basically invisible, even when they seem active online and rank reasonably well on Google. What’s interesting is that the AI responses don’t just differ in rankings, they differ in how the brands are described altogether. One model might frame a company as well-known while another barely acknowledges it exists.
It got me thinking that traditional SEO probably isn’t the full picture anymore if more people start discovering products through conversational AI instead of search engines. While looking into this, I came across a platform called GEOkey that focuses on tracking how brands show up inside AI-generated answers. I didn’t even realize companies were already starting to optimize around this kind of visibility. I’ve also been trying to figure out where these systems actually pull their opinions from. Reddit discussions? Blog articles? Product directories? Some combination of all of them? Feels like there’s an entirely new layer of online visibility forming around AI-generated recommendations. Has anyone here experimented with this or noticed certain companies showing up disproportionately often in AI answers?