Your brand is entertaining people straight past your checkout page.
Unpopular opinion: High engagement with low sales isn't a content problem, it's a positioning problem nobody wants to admit.
We've gotten so good at making content people enjoy that we forgot to make content that makes people buy. There's a difference between an audience that follows you and an audience that trusts you enough to spend money.
The brands quietly winning right now aren't the most viral. They're the most specific — who they help, what changes after, and why it matters.
Curious — Are you seeing this with brands you follow or work with? And made a significant change when you tried to close that gap?
u/Eden_Strategy — 3 days ago