u/Embarrassed-Fee4059

With so much new technology and social media, good old way sometimes always works. Are there any old ways of marketing/advertising have you tried that has worked for your business?

Getting products both online and on shelves with mid-to-large retailers definitely has its pros and cons, but at the end of the day, every revenue stream matters if you’re trying to grow.

So far, my experience hasn’t been great:

• Trade shows felt like a complete waste of money (high cost, little return)
• I’ve tried reaching out to buyers on LinkedIn, but I rarely hear back

I know there’s no single “right” way to do this, but I’m clearly missing something.

For those of you who’ve successfully gotten in front of retail buyers—what’s actually worked for you? Are there specific strategies, channels, or approaches that made a difference?

I’ve been running and growing my business for about 15 years, focused on Made-in-USA products and everything that comes with that.

Lately, it’s been getting really tough working with retailers across the board—small, mid-size, and large. The competition feels nonstop, and the pressure to constantly market, advertise, and create content is honestly exhausting.

I’m trying to figure out smarter ways to reach more people, connect with actual buyers, and grow the brand without burning out.

For those who’ve been in a similar spot—what’s actually worked for you?