u/Extension_Elk_102

I’d like to discuss the following with you. I’ve recently started working at a company that sets up Google Ads campaigns for its various projects and ventures.

- My company, Alpha, is an industrial firm that manufactures monitors, and Alpha has several websites

- Alpha also owns a go-kart track (an entertainment centre offering the option to host special events and corporate gatherings; with a separate restaurant)

- Alpha also manufactures swimming pools, which it sells under a separate brand

When I joined the company, I found quite a mess, whether in Google Ads (e.g. double-counted conversions) or a major mess in GA4 and GTM. Let’s focus on GA4.

In GA4, I have 3 active Analytics accounts:

- Alpha Company Pools Account #1 -> Alpha Pools (services and apps)

- Alpha Company Account #2 -> all of this company’s websites (around 5) + go-kart track

- Alpha Company Shop Account #3 -> Alpha Company Shop

Google tag structure:

GA4 tag:

‘Go-karting - GA4’

Destinations:

‘Go-karting’ (Alpha Company Account #2)

‘Service #1’ (Alpha Company Account #2)

‘Service #2’ (Alpha Company Account #2)

‘Alpha Company Shop’ (Alpha Company Shop Account #3)

‘Alpha Company Shop’ (Alpha Company Account #2)

‘Service #3’ (Alpha Company Account #2)

‘Service #4’ (Alpha Company Account #2)

Several of the above-mentioned Destination IDs are linked to the pages. Each of these IDs collects data. For example:

go-karting page -> ID from all destinations (including the ‘Alpha Company Shop’ destination)

Alpha Company shop page -> ID from all landing pages (including the ‘Go-karting’ landing page)

and several other pages related to the sale of Alpha Company monitors have the same IDs.

I have a question:

Does this in any way affect the research and building of the target audience for a Google Ads campaign? If I run a campaign for the Premium Monitor product, will data on customers who visited the Go-karting or Swimming Pools pages be sent to this campaign? Where these are completely different target audiences? The performance of some campaigns is unusually low, hence my query.

I’d like to discuss the following with you. I’ve recently started working at a company that sets up Google Ads campaigns for its various projects and ventures.

- My company, Alpha, is an industrial firm that manufactures monitors, and Alpha has several websites

- Alpha also owns a go-kart track (an entertainment centre offering the option to host special events and corporate gatherings; with a separate restaurant)

- Alpha also manufactures swimming pools, which it sells under a separate brand

When I joined the company, I found quite a mess, whether in Google Ads (e.g. double-counted conversions) or a major mess in GA4 and GTM. Let’s focus on GA4.

In GA4, I have 3 active Analytics accounts:

- Alpha Company Pools Account #1 -> Alpha Pools (services and apps)

- Alpha Company Account #2 -> all of this company’s websites (around 5) + go-kart track

- Alpha Company Shop Account #3 -> Alpha Company Shop

Google tag structure:

GA4 tag:

‘Go-karting - GA4’

Destinations:

‘Go-karting’ (Alpha Company Account #2)

‘Service #1’ (Alpha Company Account #2)

‘Service #2’ (Alpha Company Account #2)

‘Alpha Company Shop’ (Alpha Company Shop Account #3)

‘Alpha Company Shop’ (Alpha Company Account #2)

‘Service #3’ (Alpha Company Account #2)

‘Service #4’ (Alpha Company Account #2)

Several of the above-mentioned Destination IDs are linked to the pages. Each of these IDs collects data. For example:

go-karting page -> ID from all destinations (including the ‘Alpha Company Shop’ destination)

Alpha Company shop page -> ID from all landing pages (including the ‘Go-karting’ landing page)

and several other pages related to the sale of Alpha Company monitors have the same IDs.

I have a question:

Does this in any way affect the research and building of the target audience for a Google Ads campaign? If I run a campaign for the Premium Monitor product, will data on customers who visited the Go-karting or Swimming Pools pages be sent to this campaign? Where these are completely different target audiences? The performance of some campaigns is unusually low, hence my query.