GenAI development for email marketing
Run email for a 100k list ecom brand. Want GenAI development to personalize subject lines + product blocks using purchase history.
Tested Jasper and Copy.ai but outputs feel generic or cross the creepy line using data we shouldn’t reference. Also worried about deliverability if every email is unique.
For marketers doing GenAI development in email, how do you balance personalization with brand voice and compliance? Did you build in-house or use a platform? What guardrails prevent the AI from saying dumb stuff to customers? Klaviyo integration is a must.