Consumer feedback management for CPG is painful...
Problem: customer feedback goes to a generic reception email, social media, random phone calls. No process, record taking is a pain and barely anyone does it (excel sheet) and everything is dealt with by the person the feedback got sent to (sales, production, marketing).
Solution: customer feedback (complaints or compliments) gets sent to a dedicated stream - either a form on website, email or feedback link. It gets categorized (quality, packaging, critical etc), AI drafts a response and is trained to reach a solution quickly, could be an apology, a voucher or whatever.
Everything is captured, weekly report generated summarizes etc. Is this what Zendesk or similar does already? Thanks for reading. I know it's a pain for me so keen to hear your thoughts.