Bootstrapping a road safety app: How do you gain traction without a marketing budget?
Hi everyone, I’m looking for some advice on organic growth.
Over the last six months, I’ve built and launched an app designed to crowdsource the reporting of reckless driving.
It allows users to quickly log a vehicle's make, model, plates, and location, along with a description of the incident.
I built this because I’m frustrated by the lack of accountability for dangerous drivers, but I’m hitting a wall with growth.
My SEO is solid, but without an angel investor or a massive marketing budget, it's hard to reach the 'critical mass' a platform like this needs to be effective.
Does anyone have experience scaling a community-driven utility on a $0 budget?
I’m avoiding sharing the link here to stay within the rules, but I’d love to hear your thoughts on creative marketing or partnerships.