u/Few_Ad9465

I have recently joined the Digital marketing team of Company A, was previously in training and quality management. We are a niche STEM company. Last year we acquired Company B and their blog. Our blog follows all SEO best practices and theirs didn't (they even used manual formatting for headings and not a proper H2 H3 structure). Most of their content had to be trashed because it was thin and repetitive. But thanks to their leadership team's industry contacts, they have a number of guest posts and written interviews with top people in the industry, real thought leaders who can impress our clients. How would you reformat or restructure these interviews for SEO?