Would you replace your pre-workout coffee/sachet with a small ready-to-drink functional beverage?
I’m exploring a beverage idea in India and want some honest feedback before I build anything.
I’ve noticed that a lot of people at my gym use coffee sachets, black coffee, energy drinks, or powdered pre-workout before training.
The idea is a small 150–250ml ready-to-drink beverage designed specifically for gym-goers. Something you can grab and drink before your workout without making coffee or mixing powder.
The initial concept would be something like:
Moderate caffeine for energy/focus
Low/no added sugar
Electrolytes
Performance/wellness ingredients
Small, convenient format
Around ₹50–₹80 per serving
Eventually, the brand could have separate products for energy/focus, hydration, and recovery, rather than trying to make one drink do everything.
I’m trying to validate the problem, not sell the idea.