u/Firm-Brilliant-6625

I am from India and i have realised that the fashion market has seen a boom to the point that it has been saturated.
However, the bottom-wear industry is yet to be explored. Mainstream brands available do not understand the modern silhouettes and have restricted themself to slim fit styles. On the contrary, local small businesses are gen-z focused with bold prints which is not for everybody.
Now there is a big wide space for everyday traditional denims which encompass the modern silhouettes and can be offered to all generations.