How I get 20% more meetings every week from leads that already said yes once
20% of your meetings are sitting in your inbox right now.
You just stopped following up.
Start a new sequence
Every "interested" reply that didn't convert into a meeting last month?
That's a meeting waiting to happen.
I go back every month and start a new sequence:
"Hey, still dealing with [deliverability]? Happy to offer a quick deliverability audit."
Change the offer to:
"Hey, still dealing with [deliverability]? Happy to offer a few accounts to try."
~15% reply rate. And these convert way higher than cold, they already said yes once.
Do this every month and every quarter → 20% more meetings per week on autopilot.
Gold tip: You also know exactly what they're using. Some prospects told you upfront they were on a competitor. Use that in the newer sequence and personalise your email around it. Works even better.