u/Fitness_chief

Building FitnessChief in public - AI fitness coach for Indians who eat dal and roti, not quinoa.

Took a 5 day vacation. No posts, no Reddit replies, no LinkedIn. Completely offline.

Came back to this:

→ 170 visitors (was 128)

→ 34 signups (was 27)

→ 3m 12s visit duration

→ Google starting to send traffic

→ 3 blog posts getting organic hits

→ Still ₹0 revenue

The posts from 2 weeks ago are still driving traffic. Blog posts are indexing. SEO is waking up slowly.

I’ve been building FitnessChief for 2 weeks - an AI fitness coach built specifically for Indians who eat dal, roti, and idli instead of quinoa and chicken breast.

The old design was dark and functional but felt heavy and cluttered. Spent this weekend rebuilding the entire UI from scratch.

What changed:

- Dark theme → clean light theme

- Cramped dashboard → spacious card layout

- Generic login page → split layout with brand panel

- Overall feels much more polished and trustworthy now

Still Day 14 with ₹0 revenue and 8 active users - but wanted it to look good before the Product Hunt launch.

real numbers, no fluff.
day 1: 0
day 11: 101 visitors, 20 signups
day 13: 107 visitors, 24 signups

what changed in last 2 days:
X traffic jumped from 11% to 17%
indie hackers started sending visitors
first blog post showing up on google
5 channels sending traffic consistently
started 92% linkedin dependent.
slowly fixing that. zero ad spend throughout.

building fitnesschief.app - free AI fitness coach for Indians who eat dal and roti, not quinoa.

what's your traffic diversification strategy at early stage?

day 11 since launch.

posted on linkedin at 8:30am with my analytics screenshot by 9pm crossed 100 visitors

for the first time. today alone matched my launch day spike.

what worked:

honest numbers + real screenshot no hype, no fake growth hacks

still at ₹0 revenue but the trajectory feels right.

building fitnesschief.app free AI fitness coach for Indians who eat dal and roti, not quinoa.

what's driving your traffic right now?

Stats so far:

• 53 visitors
• 16 signups (30% conversion)
• 8 completed onboarding
• 92% traffic from LinkedIn
• Zero ad spend

What's working: honest LinkedIn posts about the journey

What's not: I have under 10 Reddit karma so I can barely post anywhere lol

The app is fitnesschief.app - AI fitness coach for Indians with proper Indian food support. Would love any feedback on the landing page or growth strategy from people who've been through this.

"For anyone who's been through this - when did you launch your paywall? I have 8 active users and not sure when the right time is."