Has anyone found luck adding Meta Pixel (now called Meta Pixel or formerly Facebook Pixel to their website. I met with a digital marketing person and she said I needed to add it so I can build ads better and more targeted. I question if it will be helpful for my niche market - small under resourced non-profits.
I recently attendee the NACCDO (National Association of Cancer Center Development Professionals). It was a great conference but at every corner they were talking about AI. It was a drinking game at some point. If you are using it, what has been helpful or overhyped? We use it at my organization and will expand.
*don't think this question breaks any rules - but they will tell me.
I’ve been thinking a lot about qualification lately, especially in the current environment where portfolios feel full but not always real. I work in healthcare and oversee our pipeline team and it seems I can’t get my gift officers to do any qualification. They are overwhelmed with metrics, life and really not pushing to touch their unengaged prospects. Would welcome others ideas. We’ve done targeted training, blocked time just for qualification, added incentives and it’s included in metrics.
I’ve spent over two decades helping institutions think through strategy and build donor relationships. Today I launched something of my own for the first time. And I’m scared in ways I didn’t expect.
Scared the people I built this for won’t find it. Scared the silence after launch means something I can’t name yet. Scared that credibility in one arena doesn’t transfer the way I’m hoping.
Scared of how much I still don’t know. But I keep coming back to this: the fear doesn’t mean I was wrong to do it. It might just mean I understand what’s at stake.
Day one is done. On to day two. Any advice is welcome.