u/FloraFootprints

Hello,

I am selling seasonal product so I always compare my site performance to previous year, the same time. One of my pages has faced a dramatic drop on impressions and clicks compared to last year. I checked the console and especially one keyword has made the impressions drop by over 200 000. It is a collection page and nothing has been changed (text etc) since the last year.

Could you help me figure out what could have caused this?