![[Academic survey] AI and B2B purchasing (3-4 min)](https://external-preview.redd.it/jLawURf7L-Q5lwJbLRrOn2422HIDTqup4tWI2_qqSgo.jpeg?width=640&crop=smart&auto=webp&s=4684be06ac7a6eb670b298824ecef21c3cf3b6ea)
[Academic survey] AI and B2B purchasing (3-4 min)
Hi everyone,
I am a Digital Marketing intern completing my Bachelor's thesis on how AI is influencing B2B purchasing behaviour, specifically how procurement and buying professionals use AI tools during vendor research and selection.
If you have been involved in organisational purchasing decisions, particularly indirect procurement, I would really appreciate your input. The survey takes 3-4 minutes and is completely anonymous.
https://odisee.questionpro.eu/ai-b2b-purchasing
Happy to share results with anyone interested once the research is complete. Thanks in advance!
u/Foreign_Quiet3405 — 5 days ago