I find a marketing strategy popular among chinese internet but nobody talks about here
As my target customers are based in East Asia, I often hang out on chinese social media like Rednote and notice a strategy called "account matrix". So basically, it's about using different accounts to adopt different perspectives and styles to post the same content and reach a wider audience.
One of my chinese friends who is running a local agency told me that it's a very mainstream and popular concept because for them, content is valuable, so if your content can only be post once, it will be a waste. They will try to cut in different angles, different narratives to tell the same story on the same platform. By doing that, their content has better chance to be seen by different people
I think this is kind of the same as using different niche accounts? But never see anyone talking about concepts like "account matrix" here. Or is it in a different name? Anyone actually practice that?