u/Friendly-Pass2411

Has anyone noticed that Westjet flight prices has climbed dramatically? I've been flying westjet for the last 6 years, every 1 week. Booked months in advance. Flying between Fort McMurray and Calgary. Used to get round trip for $350 average. Now it's about $500-600 average. The most expensive one recently is $780 for round trip. My flight home today in the evening, the plane is barely full. People started driving home instead of flying at these prices. Is it even smart for Westjet to have high prices but barely full plane? It's like half full.