u/FroyoDisastrous4411

Most social media strategies revolve around what a brand should post next. More content. More campaigns. More updates. More videos. But some of the best marketing insights I've seen came from reading comments, customer reviews, support tickets, and community discussions. Sometimes it feels like brands are so focused on publishing content that they forget social media is one of the best customer research tools ever created.

I'm spending at least 2 hours a day assembling and editing all my short-form vids. i keep seeing people around me pump out 5-6 videos a day every day consistently. Are they just hiring an editor or is there something else they're doing?

I’ve been managing a couple niche pages this year and the numbers are confusing me badly now.
One account gets:
• 100k+ monthly reach
• solid like/comment ratios
• good story views
• shares on almost every reel
But the actual results are terrible:
• barely any website clicks
• weak conversions
• low returning customers
• almost no DMs from serious buyers
Then another smaller page with way less engagement somehow makes more money consistently.
Starting to think social media metrics are becoming more about keeping people scrolling than helping businesses grow.

I still see creators saying things like “just post consistently” as if consistency alone guarantees growth now. Meanwhile some people upload daily for months and barely move, while others post randomly and suddenly blow up.