Best channel to promote a couples' conversation starter book?
Hey everyone, I published a non-fiction book on KDP and I'm not sure I'm using the right marketing channel.
The book is a conversation starter for couples where every question is inspired by a movie or TV scene. It's divided into 4 levels, from Playful to Fearless, so it gradually gets deeper and more interesting. At the end of the book there are also some activities to do together. Simple, fun, gift-oriented product.
I started with Amazon Ads (manual keywords) and I'm getting clicks but they feel like curiosity clicks, conversion rate is very low. Not sure if the problem is the keywords, the listing, or if Amazon Ads just isn't the right fit for this type of book.
Would you go all-in on social (BookTok, Instagram, Pinterest) instead? Or stick with Amazon Ads and optimize?
Any experience with similar products would be super helpful 🙏