Kim is doing a Focus Lab for UPDATE on July 26th
UPDATE will expand into 13,000 retail locations nationwide through early Q4, the brand is bringing its vision of focused energy from screens and shelves into an immersive physical space.
To celebrate the milestone, the brand is transforming 8250 Melrose Ave into the UPDATE Focus Lab, an immersive experience inspired by the campaign's visual world. Executed by OBB Bolded in partnership with Blue Revolver, the activation invites consumers to step inside the brand for the first time.
Visitors can expect exclusive merchandise, limited giveaways, photo moments, and product sampling throughout the afternoon.
UPDATE Focus Lab
Date: Sunday, July 26
Time: 12:00 – 5:00 p.m.
Address: 8250 Melrose Ave., Los Angeles, CA
https://lbbonline.com/news/Energy-Brand-UPDATE-Kim-Kardashian-OBB