u/General_Figure_3200

Vegans,

Say there are 3 markets.

(1) a dominant market which relies on factory farming

(2) a medium but significant market, which relies on meat that mostly treats animals ethically until their slaughter

(3) fully plant based market, small but loyal consumer base

Now grant the following:

#3 is unlikely to grow beyond it’s loyal base.

#2 can grow if enough consumers from #1 transfer over.

Should vegans prioritize buying from #2 over #3?