Estimating turnout for a book launch
I have a book coming out in August, and I’m trying to figure out how to organize a small local launch event. My publisher is in another city, so I’ll already be doing a main launch there, but they’ve suggested I could also do a smaller event where I live.
I like the idea, but I’m not sure how people typically handle the logistics for something like this.
For example:
- Bookstores usually ask how many attendees to expect, but I have no good way of estimating that in advance.
- I’m unsure whether it’s appropriate to “gauge interest” by asking people directly (it feels like it could put pressure on them).
- And I know not everyone who attends necessarily buys a book, so knowing how many copies to order feels hard to estimate.
For people who have organized book launches: how do you usually estimate turnout and plan bookstore logistics without over- or under-shooting?